GDS Grupa Doradztwa Strategicznego » PR Wings Gala behind us

On 13 November, the Association of Public Relations Agencies - PR Wings awards were presented for the fourth time at a gala in Warsaw. The jury awarded the best projects carried out in the public relations, digital PR and public affairs industry between the beginning of 2023 and mid-2024.

SAPR President and CEO of GDS Strategic Consultancy Group Bartłomiej Rajchert emphasised that PR Wings is a unique industry competition that rewards the most valuable campaigns that have a positive impact on the reality around us. "The jury selects from all the entries true gems, distinguished by the greatest innovation, creativity, effectiveness and professionalism. Those that can serve as a model and inspiration in our daily work and those that meet the highest PR standards," - he pointed out. Bartłomiej Rajchert added that this year's edition of the PR Wings competition was special in many respects. The list of competition categories was extended from the previous 13 to 24. Sectoral categories were a novelty, and corporate PR, product PR, ESG or crisis communication were joined by, among others, protection against disinformation - a category created for campaigns that counteract the spread of false messages. For the first time, a project using artificial intelligence in an innovative way to build audience engagement was awarded.

The full list of competition winners at the link: 21 best Polish Public Relations campaigns awarded in PR Wings 2024 competition - press release | Association of Public Relations Agencies.

GDS Grupa Doradztwa Strategicznego was awarded in the PR Wings competition in 2022 in the Crisis Communication category for the project "The Framed in VAT".