Press about Public Affairs in Poland with a commentary by Bartlomiej Rajchert

The latest issue of Press published an article on the role of Public Affairs in Poland, which includes, among other things, the analytical statements of Bartlomiej Rajchert, CEO and founder of the GDS Strategic Advisory Group and president of the Public Relations Agencies Association (SAPR).

 

In the article, the president of GDS raises a key problem related to the perception of Public Affairs (PA), noting that PA is often identified with lobbying. This kind of simplification can lead to misunderstandings that hinder the effective use of PA in the communication and business strategy of the organization.

 

Bartlomiej Rajchert underlines the importance of organizations being able to distinguish between these two areas, especially in the context of creating transparent, legal actions in the area of influence on policy and decision-makers.

 

It is worth noting that a clear distinction between PA and lobbying is crucial not only in the context of legal actions, but also in terms of trust and transparency of actions, which companies undertake in relations with public institutions and stakeholders.

 

Public Affairs is an area that should focus on building long-term, positive relationships with public institutions, non-governmental organizations, the media, and the public, and, lobbying is more targeted action for legislative change.

 

In the context of changing legal realities and the growing need for transparency, the conscious and responsible use of Public Affairs has become an indispensable element of many companies' strategies.

 

In the GDS Strategic Advisory Group, as a team of experts in this field, we support our clients in developing effective strategies that comply with legal regulations, and at the same time adapt to the dynamically changing regulatory and social environment.